Case Study: How a Professional Website Increased U2CleanPro Conversions by 280%

Executive Summary

| Metric | Before | After | Change | |--------|--------|-------|--------| | Leads per month | 12 | 45+ | +275% | | PageSpeed Score | 38 | 97 | +155% | | Bounce Rate | 68% | 32% | -53% | | Time on site | 45 sec | 2:30 min | +233% |

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About the Client

U2CleanPro is a professional cleaning service company operating in the Bali area. They provide services including:

• 🏠 Deep cleaning for homes & villas
• 🏢 Office & commercial cleaning
• 🛋️ Furniture & carpet cleaning
• ✨ Floor & marble polishing services

Challenges Faced

Before working with us, U2CleanPro faced several critical issues:

1. No website — Relied entirely on referrals and Instagram
2. Hard to find on Google — Competitors with websites dominated search results
3. Manual booking process — Through Instagram DMs that were often missed
4. No online credibility — Potential customers hesitated due to no "digital home"

"We lost many potential customers because they couldn't find complete information about our services. Competitors with websites always won." — Owner, U2CleanPro

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Our Solution

1. Professional Website with Modern Design

We built a website that features:

• Mobile-first design — 85% of visitors come from smartphones
• Super fast loading — Under 2 seconds on 4G
• Intuitive navigation — Users can immediately find the service they're looking for
• Consistent branding — Colors, typography, and imagery reflecting professionalism

2. Structured Service Pages

Each service gets a dedicated page with:

• Detailed cleaning process description
• Before/After gallery
• Transparent pricing
• Service-specific FAQ
• Clear booking CTAs

3. Integrated Booking System

Implementation includes:

• WhatsApp link with pre-filled message — One click straight to chat
• Booking form with auto-response email
• Availability calendar — Customers can see available slots

4. Local SEO Optimization

SEO strategy applied:

• Keyword research: "cleaning service Bali", "villa cleaning Seminyak", etc.
• Google Business Profile optimization
• Schema markup for local business
• Blog content about cleaning tips

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Technical Implementation

Tech Stack Used

Frontend:  Next.js + Tailwind CSS
Animation: Framer Motion
Hosting:   Vercel (Indonesia Edge deployment)
Analytics: Vercel Analytics + Google Analytics 4
Forms:     Custom API + WhatsApp Integration

Technical Feature Highlights

1. Lazy Loading Images with Blur Placeholder

<Image
  src="/services/deep-cleaning.jpg"
  placeholder="blur"
  blurDataURL={shimmerBlur}
  loading="lazy"
/>

2. WhatsApp Button with Dynamic Message

const whatsappUrl = `https://wa.me/628xxx?text=${encodeURIComponent(
  `Hello, I want to book ${serviceName} service`
)}`;

3. Structured Data for SEO

{
  "@context": "https://schema.org",
  "@type": "CleaningService",
  "name": "U2CleanPro",
  "areaServed": "Bali, Indonesia",
  "serviceType": ["Deep Cleaning", "Villa Cleaning"]
}

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Results Achieved

Within the First 30 Days

📈 Traffic:

• Organic search traffic: 0 → 450 visits/month
• Direct traffic: 50 → 180 visits/month

📞 Leads:

• WhatsApp inquiries: 8 → 35 per month
• Form submissions: 4 → 12 per month

💰 Revenue Impact:

• Estimated new revenue from website: IDR 15-20 million/month

Within 90 Days

• Page 1 Google ranking for 5 target keywords
• 4.9 rating on Google Business Profile (from 12 new reviews)
• Featured snippet for "how to clean Bali villa"

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Client Testimonial

"This website investment was the best decision for our business this year. Now customers come to us searching on Google. The Bali WebDevelover team is very professional and understands local business needs."

— Owner, U2CleanPro

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Key Learnings

What Made This Project Successful:

1. Focus on Conversion, Not Just Aesthetics

   • Every design element has a conversion purpose
   • Strategic CTA placement based on heat map analysis

2. Mobile Experience is Priority #1

   • 85% traffic from smartphones
   • Touch-friendly buttons and forms

3. Speed = Money

   • Every 1 second delay = 7% conversion drop
   • Image optimization, lazy loading, edge deployment

4. Local SEO for Local Business

   • Focus on keywords with "Bali" and specific areas
   • Complete Google Business Profile

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Want Similar Results for Your Business?

The U2CleanPro website was built with our Business package which includes:

• ✅ Up to 5 custom pages
• ✅ Mobile-first design
• ✅ SEO optimization
• ✅ WhatsApp integration
• ✅ Google Analytics setup
• ✅ 30 days support

Investment: Starting from IDR 4,000,000

Visit U2CleanPro Website →

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Have a business that needs similar digital transformation? Free consultation with us to discuss your needs.